Solar Panel — Renewable Energy Company Website

Solar Panel needed a website that could do two things at once: build trust with homeowners considering a major investment, and make it dead simple to request a quote. The old site was a static brochure — no lead capture, no project showcase, slow on mobile. I designed and built a fast, conversion-focused site from scratch. The homepage leads with clear value (savings, environmental impact, financing options) instead of generic stock photography. A project gallery shows real installations with before/after energy cost comparisons, which turned out to be the single biggest trust-builder for visitors. The quote request flow is a short multi-step form instead of a wall of fields — it asks just enough to qualify the lead (roof type, monthly bill, location) before handing off to the sales team. Submissions land directly in their inbox with all the context needed to follow up same day. Everything is mobile-first, since most visitors found the site through Google searches on their phones. Page load times dropped significantly compared to the old site, which mattered both for user experience and for SEO rankings on local "solar panel installation" searches.